Sierra Trail Boss
The Sierra Trail Boss was introduced in 1969 by Veseley Company in Lapeer, Michigan. Due to financial strain, it was sold to Sierra Industries, Inc of Okemos, Michigan sometime after 1970, then later traded hands to Dowling Enterprises of Brown City, Michigan. There are plenty of surviving examples.
One of the most notable features was a dual transmission system and the ability to change directions without shifting. Sierra Trail Boss could maneuver through tight wooded areas, and swim quickly across water. The extended body design provided comfort for passengers but hindered approach angles.
If you own a Sierra Trail Boss with white upper body, or excellent condition orange one, please contact us here.
Sierra Trail Boss Ad – Aug 1969
Sierra Trail Boss Brochure Built to Take It
Sierra Trail Boss Brochure Style 1
Sierra Trail Boss Brochure Style 2
Sierra Trail Boss Dealer Pricing – 1970
Sierra Trail Boss Press Release Sales – Feb 1970
Sierra Trail Boss Ad – July 1970
Sierra Trail Boss Dealers Wanted
Sierra Trail Boss Brochure – June 1972
Sierra Trail Boss Brochure Gets the Job Done
Sierra Trail Boss Brochure Cartoon
Sierra Trail Boss Owner’s Manual
Sierra Trail Boss Service Parts Manual
Sierra Trail Boss Letter Dowling Obituary – Feb 1996
